FACULTY
OF BUSINESS TECHNOLOGY AND ACCOUNTING
BACHELOR
OF BUSINESS ADMINISTRATION (Hons)
BADB 2033 E-COMMERCE
Section
2
SOCIAL
NETWORK ASSIGNMENT
(CC
Nail & Serene Vesto)
Lecturer
Name : Mr. Abdul Aziz Bin Mohamed
Group Name :
Florance Sia Jia Chieng MC1409BC7700
Florance Sia Jia Chieng MC1409BC7700
Yeong Chu Jin MC1409BC7674
Lau Soon Yen MC1409BC7410
Ooi Chin Ping TI1403BD6172
CC NAIL (Facebook page)
CC Nail is a very comfortable nail
shop which located in Sri Petaling that provided varieties of design and
pattern of nail art services including treatment, manicure and pedicure to the
customers, as well as nail supplies wholesale store. This was only their
physical store.
In addition to that, they also make
use of Facebook page as the big platform and effective social strategy to
create their own Facebook page with name ‘CC Nails’ to promote their nail arts
with lots of colors, designs, patterns to attract more new customers especially
young ladies. A good Facebook page to promote and sell products is the shop
consists of detailed information besides selling products like opening hours,
phone numbers, address, maps, email, Instagram or WeChat name.
The uniqueness of their products is they can design any special and amazing
nails arts design and patterns like aquarium nails, they also provide gel
manicure, pedicure, nail arts extension, makeup, bridal nail design, 3D eyelash
extension and perm eyelash to their customers.
The value proposition or main attraction of this nail shop is they
provide varieties of services than others nail shops like manicure, pedicure,
nail art, cool gel, nail extension, bridal nail design, hands and feet, dead
skin treatment, dinner and bride makeup, Korea perm eyelash 3D eyelash
extension as well as professional nail and makeup course for those who are
willing to learn, and their design of nail arts are always amazing. CC Nail competitive edge is a
combination of their unique services, outstanding location, and interaction
with customers. They more focus on strengthening the trust of our customer
base, and providing not only services. By providing the customers a holistic
and integrative treatment and nail arts services, this will bring a unique mode
of relaxation and fulfillment to the customers, thus can gain trust and satisfaction.
The use of social network like Facebook is suitable as a platform for
this online business. They created that and posted all the nail art design
photos to their Facebook page, and sharing the video of designing nail arts too,
when they promoted through Facebook, customers will feel amazing by looking at
all the patterns and make appointments with the owner to do either manicure or
pedicure with pattern they like. When Facebook users click the Like button and
following their pages, the users and customers will easily review all the nail
art patterns created by the owner when there is any new updated, as well as
selling others makeup, cosmetics and beauty products to earn more profits. Even
there is a promotion for the services, people will know easily by just
searching at your page.
In terms of richness of information, CC Nail pages provide many forms of
information like immediate feedback, pictures, videos and graphics of their
nail art design to attract more online customers or Facebook users.
For people easily to contact you and
make appointments to get services from the shop, any interested customers can
also message the owner or giving comment through CC Nails Facebook page to
understand more. When customers need to buy something, they also need to
message the owner for the package and price details and ask for account number
of owner to transfer money as there is no payment system in Facebook page. The
customers either can transfer the money online using credit card or by cash
after getting the services. By creating a right content, owner can have a
better communication and engaged well with customers by keep updating them to
attract more new customers. The shop owner need to build trust from the online customers from the multiple indicators
how the trustworthy can be gained which including professional signage, a friendly
store owner, a clean storefront, products in stock, as well as feedback and
information from other customers browsing and making purchases.The online users also can visit the physical shop to verify their services are
reliable.
Customers can click the share button
to share their favorite nail art design to their friends or colleagues, and
social network site is powerful, when their Facebook page is shared to a lot of
people, more people know about the existing of the shop especially when you
invited your friends to like your page to increase the numbers of followers,
thud increase the sales. Customers can give review by rating 1 to 5 about the
services provided and commented whether they satisfied or not and how to
improve better to maintain existing customers.
Descriptions and Details of CC Nails. There
is a discounts and promotion provided to all customers with about 20% along
with the mask cares and treatment given for free to those customers that come
for making nail arts.
Variety of colorful nails arts and
patterns designing for customers to choose which patterns suit them the best.
This is the March and April design promotion which is only RM40.
Special Nail Arts Design for Chinese New Year
Special Aquarium Nails. Attracting customers to have a try, they are posting questions to increase engagement with customers
Use of video to display some interesting and attractive nail art design to inspire customers to try out. They are pairing content with promotion (Gel Manicure and Pedicure RM146) to get more people to take notice.
Serene Vesto (Instagram & Wechat)
Serena Vesto is an online shop and where basically located in at Batu Pahat, Johor. Nature of business of Serena Vesto is promoting and selling products and services to consumer over the social network which is through Instagram and Wechat with the page name ‘Serena Vesto’ by taking the sample of their models wearing and upload to Instagram or Wechat. This includes procuring goods and services, dealing with customers as well as selling products. Serena Vesto was a boutique shops which selling varieties of trendy and stylish tops, dresses, shorts, jumpsuits, jackets, blouses, shoes, bags and accessories.
Serene Veto has a detailed information in their Instagram page which including their store location, Wechat name and phone number. They have a strong advertising in promoting their Instagram page to attract more customers or Instagram users to follow their pages, this can make the customers can continue being updated of all the latest fashion they are selling.
When there is customer interested with the clothes posted in the page, they can comment below the picture to let the owner provide more details like stock provided, size, or color. They can also add the contact number of the owner as provided at the page to message or calling the shop personally for more details as well as for payment. This can have a better conversation with customers. Customers can click the love button in the Serene Vesto page for any clothes and dress they liked. They can also copy the URL link of their favorite clothes to share to their friends or colleagues to let more and more people know about your shop to build a biggest network, which mean to increase the number of followers.
When there is customer interested with the clothes posted in the page, they can comment below the picture to let the owner provide more details like stock provided, size, or color. They can also add the contact number of the owner as provided at the page to message or calling the shop personally for more details as well as for payment. This can have a better conversation with customers. Customers can click the love button in the Serene Vesto page for any clothes and dress they liked. They can also copy the URL link of their favorite clothes to share to their friends or colleagues to let more and more people know about your shop to build a biggest network, which mean to increase the number of followers.
The special and uniqueness of their products is the fashionable dresses, clothes and bags. They have a lot of variety of clothes, and follow the trends nowadays. All the products that they provide and promote are mostly likeable by the customers. Just like the products is only made for customers because many demands from the customer and made for customers wants and needs.
They have many attractions that attracted by customer from their business. First of all, customer attracted from the variety of special and unique products that other competitors not selling. Next, services that they provided are attracted by the customer. They have provided many services such as postal service, service after sales, provide many type of payment method, quickly response to the customer when customer ask or request and others. So, from this the number of customer will increase and at the same time sales also will increase.
They have many attractions that attracted by customer from their business. First of all, customer attracted from the variety of special and unique products that other competitors not selling. Next, services that they provided are attracted by the customer. They have provided many services such as postal service, service after sales, provide many type of payment method, quickly response to the customer when customer ask or request and others. So, from this the number of customer will increase and at the same time sales also will increase.
In my opinion, using social network as a platform to promote and selling product is suggested technique because it has many advantages. Firstly is about cost, using social network is the cheapest to promote the products and also easiest way. There will not incur many cost than advertise using others way such as through mass media, newspaper and many more. Nowadays, people are more use their smart phone gadget to online because hand phone is convenience and they spend much more time in a day with it. So, from that people also will aware with the promotion and discount through their notification from those social networks.
Other than that, Serena Vesto has the richness information in their social network about the products they selling. In Instagram, they have posted videos and pictures with the model that wearing their or use their products or known as testimony. And each of the pictures, they have included the detail and information such as size and color availability, types or the product material and others so that can make customer or shopper to known rather than call and ask about the products detail and information. They also have included the contact number in their Instagram and Wechat page to let customer contact if have any doubt from customer.
Other than that, Serena Vesto has the richness information in their social network about the products they selling. In Instagram, they have posted videos and pictures with the model that wearing their or use their products or known as testimony. And each of the pictures, they have included the detail and information such as size and color availability, types or the product material and others so that can make customer or shopper to known rather than call and ask about the products detail and information. They also have included the contact number in their Instagram and Wechat page to let customer contact if have any doubt from customer.
Why Serena Vesto is popular? Serena Vesto is popular is because of a few factors.
First of all, they sell a lot of variety of products follow by fashionable and trendy among youth generation. Their products make customers want to buy and buy again. Next, is about the quality and service. All the products that they sell are high quality such as clothes, materials, accessories and others. As mentioned at above, they also provide many services that rarely provide by the other competitors. They have a strong advertising in promoting their Instagram page to attract more customers or Instagram users to follow their pages, this can make the customers can continue being updated of all the latest fashion they are selling. Last but not least, they get positive feedback from the previous customer, many likes and comments from the customer in Instagram and Wechat and also shared by many people about their pictures even their page also had been shared by customer to let the customer’s friends, family and colleague know. So, from this we can know that this Serene Vesto is trusted by all customers and at the same time is gain more popularity.
Description and details of the products they selling. Posted variety of shirts, bags and shorts in Instagram
Description and Details of Serene Vesto. They have various types of clothes, with special design, styles and colour that can let customer to choose and buy their favourite
They provide discount and promotion to members as well as to non-members with 50% on the second items
This is the Price List of CHOU TOFU↑↑↑↑↑