Social Network Assignment

FACULTY OF BUSINESS TECHNOLOGY AND ACCOUNTING

BACHELOR OF BUSINESS ADMINISTRATION (Hons)

BADB 2033 E-COMMERCE

Section 2

SOCIAL NETWORK ASSIGNMENT

(CC Nail & Serene Vesto)

                     Lecturer Name :   Mr. Abdul Aziz Bin Mohamed

                                                  Group Name  :   
                       Florance Sia Jia Chieng         MC1409BC7700

                       Yeong Chu Jin                        MC1409BC7674

                       Lau Soon Yen                         MC1409BC7410

                       Ooi Chin Ping                         TI1403BD6172

CC NAIL (Facebook page)

CC Nail is a very comfortable nail shop which located in Sri Petaling that provided varieties of design and pattern of nail art services including treatment, manicure and pedicure to the customers, as well as nail supplies wholesale store. This was only their physical store.

In addition to that, they also make use of Facebook page as the big platform and effective social strategy to create their own Facebook page with name ‘CC Nails’ to promote their nail arts with lots of colors, designs, patterns to attract more new customers especially young ladies. A good Facebook page to promote and sell products is the shop consists of detailed information besides selling products like opening hours, phone numbers, address, maps, email, Instagram or WeChat name.

The uniqueness of their products is they can design any special and amazing nails arts design and patterns like aquarium nails, they also provide gel manicure, pedicure, nail arts extension, makeup, bridal nail design, 3D eyelash extension and perm eyelash to their customers.

The value proposition or main attraction of this nail shop is they provide varieties of services than others nail shops like manicure, pedicure, nail art, cool gel, nail extension, bridal nail design, hands and feet, dead skin treatment, dinner and bride makeup, Korea perm eyelash 3D eyelash extension as well as professional nail and makeup course for those who are willing to learn, and their design of nail arts are always amazing. CC Nail competitive edge is a combination of their unique services, outstanding location, and interaction with customers. They more focus on strengthening the trust of our customer base, and providing not only services. By providing the customers a holistic and integrative treatment and nail arts services, this will bring a unique mode of relaxation and fulfillment to the customers, thus can gain trust and satisfaction.

The use of social network like Facebook is suitable as a platform for this online business. They created that and posted all the nail art design photos to their Facebook page, and sharing the video of designing nail arts too, when they promoted through Facebook, customers will feel amazing by looking at all the patterns and make appointments with the owner to do either manicure or pedicure with pattern they like. When Facebook users click the Like button and following their pages, the users and customers will easily review all the nail art patterns created by the owner when there is any new updated, as well as selling others makeup, cosmetics and beauty products to earn more profits. Even there is a promotion for the services, people will know easily by just searching at your page.

In terms of richness of information, CC Nail pages provide many forms of information like immediate feedback, pictures, videos and graphics of their nail art design to attract more online customers or Facebook users.

For people easily to contact you and make appointments to get services from the shop, any interested customers can also message the owner or giving comment through CC Nails Facebook page to understand more. When customers need to buy something, they also need to message the owner for the package and price details and ask for account number of owner to transfer money as there is no payment system in Facebook page. The customers either can transfer the money online using credit card or by cash after getting the services. By creating a right content, owner can have a better communication and engaged well with customers by keep updating them to attract more new customers. The shop owner need to build trust from the online customers from the multiple indicators how the trustworthy can be gained which including professional signage, a friendly store owner, a clean storefront, products in stock, as well as feedback and information from other customers browsing and making purchases.The online users also can visit the physical shop to verify their services are reliable. 

Customers can click the share button to share their favorite nail art design to their friends or colleagues, and social network site is powerful, when their Facebook page is shared to a lot of people, more people know about the existing of the shop especially when you invited your friends to like your page to increase the numbers of followers, thud increase the sales. Customers can give review by rating 1 to 5 about the services provided and commented whether they satisfied or not and how to improve better to maintain existing customers.

       Descriptions and Details of CC Nails. There is a discounts and promotion provided to all customers with about 20% along with the mask cares and treatment given for free to those customers that come for making nail arts.

   Variety of colorful nails arts and patterns designing for customers to choose which  patterns suit them the best. This is the March and April design promotion which is only RM40.

Special Nail Arts Design for Chinese New Year

Special Aquarium Nails. Attracting customers to have a try, they are posting questions to increase                         engagement with customers

  Use of video to display some interesting and attractive nail art design to inspire customers to try out. They are pairing content with promotion (Gel Manicure and Pedicure RM146) to get more people to take notice. 

Serene Vesto (Instagram & Wechat)

Serena Vesto is an online shop and where basically located in at Batu Pahat, Johor. Nature of business of Serena Vesto is promoting and selling products and services to consumer over the social network which is through Instagram and Wechat with the page name ‘Serena Vesto’ by taking the sample of their models wearing and upload to Instagram or Wechat.  This includes procuring goods and services, dealing with customers as well as selling products. Serena Vesto was a boutique shops which selling varieties of trendy and stylish tops, dresses, shorts, jumpsuits, jackets, blouses, shoes, bags and accessories.

Serene Veto has a detailed information in their Instagram page which including their store location, Wechat name and phone number. They have a strong advertising in promoting their Instagram page to attract more customers or Instagram users to follow their pages, this can make the customers can continue being updated of all the latest fashion they are selling. 

When there is customer interested with the clothes posted in the page, they can comment below the picture to let the owner provide more details like stock provided, size, or color. They can also add the contact number of the owner as provided at the page to message or calling the shop personally for more details as well as for payment. This can have a better conversation with customers. Customers can click the love button in the Serene Vesto page for any clothes and dress they liked. They can also copy the URL link of their favorite clothes to share to their friends or colleagues to let more and more people know about your shop to build a biggest network, which mean to increase the number of followers.

The special and uniqueness of their products is the fashionable dresses, clothes and bags. They have a lot of variety of clothes, and follow the trends nowadays. All the products that they provide and promote are mostly likeable by the customers. Just like the products is only made for customers because many demands from the customer and made for customers wants and needs.

They have many attractions that attracted by customer from their business. First of all, customer attracted from the variety of special and unique products that other competitors not selling. Next, services that they provided are attracted by the customer. They have provided many services such as postal service, service after sales, provide many type of payment method, quickly response to the customer when customer ask or request and others. So, from this the number of customer will increase and at the same time sales also will increase.

In my opinion, using social network as a platform to promote and selling product is suggested technique because it has many advantages. Firstly is about cost, using social network is the cheapest to promote the products and also easiest way. There will not incur many cost than advertise using others way such as through mass media, newspaper and many more. Nowadays, people are more use their smart phone gadget to online because hand phone is convenience and they spend much more time in a day with it. So, from that people also will aware with the promotion and discount through their notification from those social networks. 

Other than that, Serena Vesto has the richness information in their social network about the products they selling. In Instagram, they have posted videos and pictures with the model that wearing their or use their products or known as testimony. And each of the pictures, they have included the detail and information such as size and color availability, types or the product material and others so that can make customer or shopper to known rather than call and ask about the products detail and information. They also have included the contact number in their Instagram and Wechat page to let customer contact if have any doubt from customer.

Why Serena Vesto is popular? Serena Vesto is popular is because of a few factors.

First of all, they sell a lot of variety of products follow by fashionable and trendy among youth generation. Their products make customers want to buy and buy again. Next, is about the quality and service. All the products that they sell are high quality such as clothes, materials, accessories and others. As mentioned at above, they also provide many services that rarely provide by the other competitors. They have a strong advertising in promoting their Instagram page to attract more customers or Instagram users to follow their pages, this can make the customers can continue being updated of all the latest fashion they are selling. Last but not least, they get positive feedback from the previous customer, many likes and comments from the customer in Instagram and Wechat and also shared by many people about their pictures even their page also had been shared by customer to let the customer’s friends, family and colleague know. So, from this we can know that this Serene Vesto is trusted by all customers and at the same time is gain more popularity.

 Description and details of the products they selling. Posted variety of shirts, bags and shorts in Instagram

Description and Details of Serene Vesto. They have various types of clothes, with special design, styles and colour that can let customer to choose and buy their favourite

They provide discount and promotion to members as well as to non-members with 50% on the second items